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Website Aims & Objectives

Making your website work for you

A website by definition is actually an extension of your business. Unless you plan on having a business that solely sells online, like an ecommerce business, then the purpose of your website should be to instruct people about what you do, where you are and how to get in touch.

Organising your website

When building any website, you need to think about the aims and objectives of what the website is going to achieve. You have a bricks and mortar business, but you want to tell people about it - right?

Why your business needs a website

When you think about, nowadays how many people actually use a "Yellow Pages", or a "Thompson Local" to find a business? Whilst it may be true that the older generation still use these printed publications, your future customers are using smartphones, Google Search and the internet.

This really leaves your business now with 2 choices - build your own website using Wordpress or some other Content Management System, and hope that your customers find you. Or employ the services of a web design company who can build and maintain a website for your business, allowing YOU to concentrate on your own business.

Like what you see so far?

Give us 5 minutes - we're working on client websites. You can always email us now.
to have a chat.

Business Checklist

Have you already got a website?
If you already have your own website, at least you have something. People use the internet so much nowadays that just even having a basic website is better than not having one at all.
If you have got a website, do you actually know how well it does?
It's very easy to search your business name and see it coming up on the search page results. Hopefully it is coming up in search results because your website is doing quite well, but often results and pages are "cached" and with cookies there are many times when you might see your page appearing in search results, but someone else will see a different set of possibilities. You need to have access to analytics - be this Google or some other tracking software. Then you will know how well your website is actually doing.
Do you wonder if your website could do more for you?
This is a tough question. Some people say "Build it and they will come" but no that doesn't quite work that way. We all wish that everyday you would get business directly through a website, and some days you do, and some days you won't. But some websites do lack the requirements needed to get them up there.
Are you prepared to put in a bit of money for a decent website?
If you plan on spending ZERO for your website, then good luck with that one. We have never known anything that does well because someone did not invest in it. You do need to speculate to accumulate, and the great news is that Portsmouth Website Design will not ask you for your purse, wallet and any valuable possessions you have just to make your dream a reality.